Building Goodwill

Building Goodwill in Your Intellectual PropertyAfter identifying and analyzing your intellectual property assets, we will help you strategize the most effective ways of branding your goodwill and building value in your intellectual property.

Throughout the past 10 years, our attorneys have worked in the paint and coatings industry, developing a successful integrated strategy for building goodwill in their own intellectual property. Now, we can apply these tried and true methods to the development of your intellectual property protection plan.

Goodwill is a valuable, transferable asset when it comes time to sell an asset or your business. When the time comes, your trade secrets will be valued, defined and protected, making their transfer to a third party purchaser smooth and efficient.